Begin with the person, not the product
Think about the recipient or group first: what matters to them, what colors or styles feel natural, and what the occasion represents. A few meaningful details can be more useful than arriving with a fully solved design.
Separate must-haves from inspiration
If there are names, colors, quantities, dates, or practical needs that must be included, identify those clearly. Keep inspiration references separate so they can guide the mood without forcing an exact copy.
Be realistic about time
An existing design may need only straightforward personalization, while a new custom-made project can require discussion, concept development, feedback, and production. Share the needed-by date early so we can review what is realistic before an order is confirmed.
Know when design work becomes a service
A short first conversation can help determine direction. If a project needs deeper creative guidance or original design work, the scope and fee should be agreed before that work begins so everyone knows what is included.
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